Punch In

The Punch in move is a simple but forceful push on a track that suggests an emotional surge from the subject whether it be fear, shock or desire.


THE EFFECT
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'Punching in'  is a great tool for emphasising an actors performance. The sudden, brisk movement creates a visual surge akin to an emotional outburst. It can convey an array of emotional reactions depending on the context of the drama. This bold manoeuvre typically expresses a strong emotional response such as excitement, aggression or shock. 


EXECUTION
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Set up a slider or a track several feet in front of the artist. The dolly should be facing the actor head on. The idea is that you're pushing in from a wide shot to a close up. The distance is up to you, but generally speaking, the wider the shot and the faster you push in to a close up, the more dramatic the effect.

As the scene begins, you're waiting for an emotional beat to present itself; for example
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Comedic: The sobering realisation that you are sleeping with a marine's wife as he walks into the bedroom!
Dramatic: The immediate rush of adrenaline as an officer pulls a gun on you with the intent to fire. 
Traumatic: The sudden shock from a phone call that your son has been killed in the line of duty.
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